Dubai-based Grubtech introduced at the moment it has raised $3.4 million in pre-Collection A funding for its software program platform that powers ghost kitchens and delivery-only eating places. Buyers within the spherical are unnamed however embody “giant regional household workplaces, a U.S.-based enterprise capital agency in addition to respected angel buyers.”
Grubtech says its cloud-based software program platform is constructed particularly for cloud kitchen operations or eating places working a number of manufacturers, digital or in any other case, out of a single kitchen. There are many each these days, the pandemic having pressured many eating places to serve the majority of their meals as supply or pickup orders. The ensuing uptick in each ghost kitchen areas and digital eating places run from underutilized kitchens imply eating places should now juggle much more order channels than earlier than the pandemic.
Grubtech’s product guarantees to simplify operations by centralizing necessary duties and data on a single dashboard within the restaurant. For instance, as an alternative of a restaurant staffer having to manually enter completely different orders from completely different digital manufacturers into the primary system, Grubtech automates that course of. If a restaurant must replace a menu merchandise, they’ll accomplish that through Grubtech, which can guarantee each copy of the menu throughout each order channel will get the identical replace. Eating places also can view all gross sales, combine with some third-party supply suppliers, and, for a further price, add issues like a branded web site or “contactless” eating room app. The corporate says its software program reduces the “click-to-doorbell” time for an order by 20 p.c and saves “roughly” 25 p.c on labor prices.
Present clients embody quite a few firms within the Center East-North Africa area, reminiscent of Supply Hero’s kitchen in Abu Dhabi and Dubai-based iKcon.
If 2020 was the 12 months ghost kitchens grew to become a mainstream idea, 2021 can be about making them extra environment friendly, and simplifying the tech stack is a method to try this. Centralizing restaurant order channels and information isn’t a brand new phenomenon (see Ordermark, Lunchbox, and others), however it would get fine-tuned for ghost kitchens and digital eating places as extra eating places undertake these channels.
Grubtech mentioned at the moment it would use the brand new funds to additional develop its product and increase farther throughout the Center East-North Africa area in addition to Europe and the Americas.