DoorDash Expands Its Ghost Kitchen Operation in California

DoorDash has launched a brand new location of its ghost kitchen operation, the corporate introduced at present through a press launch despatched to The  Spoon. DoorDash Kitchens San Jose will home six completely different restaurant ideas from each nationally recognized eating places and people from the San Francisco Bay Space. 

That is the second DoorDash Kitchens location. DoorDash launched the primary virtually two years in the past in Redwood Metropolis, California, and has served the Peninsula space of the state ever since. The brand new location will provide supply and pickup orders for purchasers in San Jose correct in addition to Saratoga and Campbell.

Eating places within the new location embody Aria Korean Avenue Meals, Canter’s Deli, Curry Up Now, Milk Bar, The Soften Specific, and YiFang Taiwan Fruit Tea. Canter’s, specifically, is notable on this listing as a result of it illustrates how ghost kitchens can doubtlessly enhance a restaurant’s geographical attain. Canter’s is so well-known in Los Angeles it’s virtually an establishment. It additionally solely has one brick-and-mortar location, in Los Angeles, although within the final couple years it has expanded its attain in Southern California through a partnership with Kitchen United. Teaming up with DoorDash offers Canter’s a presence in Northern California with out requiring the buildout of a full restaurant.

As a part of the brand new facility, DoorDash has launched DoorDash Kitchens Full Service, the place the supply service assumes day-to-day operations like cooking and boxing up orders as an alternative of requiring the restaurant to take action. That requires much less work from the eating places themselves, however it does place much more management over the model within the arms of DoorDash. DoorDash has partnered with culinary operator A La Sofa to rent cooking workers and put together meals. The final mile, in fact, can be dealt with completely by DoorDash and its personal couriers. 

DoorDash mentioned a part of the motivation behind Full Service is to supply eating places even much less labor-intensive methods to run a delivery-only kitchen. And these days, it doesn’t appear to be such a nasty thought, as many eating places proceed to battle with excessive margins, a dearth of labor, and unsure instances on the whole. 

Full Service handles the hiring, coaching, and day-to-day duties within the kitchen akin to procurement and stock administration. Eating places obtain a portion of the income in return. A selected share was not given.


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