Lenovo introduced the launch of India’s first PC omni channel platform – Lenovo OnDemand. Lenovo India is the primary model within the PC business to carry this phygital expertise for its customers . This digital retailer is an amalgamation of the 2 main purchasing avenues -Lenovo.com and its ~400+ shops throughout ~200 cities in India. Lenovo Unique Shops which may be accessed at retailer.lenovo.com. Lenovo’s e-commerce platform at the moment reaches 12000 pincodes and has seen a 2x progress in visitors within the final 6 quarters, and has additionally seen a 6x progress in income.
This platform presents a unified image of e-commerce and offline retail by integrating the actual life shops’ merchandise with digital shops, to create a novel digital expertise for customers searching for contactless buy. On this format, Lenovo has Built-in the format and merchandise from the Lenovo unique shops with their ecommerce web site – Lenovo.com, and are enabling customers to buy through retailer.lenovo.com.
“Clients in the present day have grown to like purchasing on-line and present consolation in their very own digital areas for many retail experiences. That mentioned, the contact and really feel of conventional retail in addition to dwell demos for product companies are irreplaceable. That is the place the idea of ‘phygital’ enters. We at Lenovo are aiming to offer our clients with an built-in platform as a one-stop-shop. Lenovo OnDemand goals to be a unified platform the place retail meets ecommerce” – Rajesh Thadani, Govt Director-Ecommerce, Lenovo Asia Pacific
“Buyer consumption habits patterns have modified considerably during the last two years. Analysis says that 80% of customers want looking on-line however make the ultimate buy at a bodily retailer. With the brand new developments rising, there are numerous influences and contact factors that have an effect on the buyer. There’s additionally a drastic shift within the supply of data and consumption for customers. The pandemic has accelerated using on-line channels for every part from schooling to purchasing! Therefore, it will be important for manufacturers to adapt to this shift from a multi-channel method to an omnichannel method to succeed in the top customers. With the launch of Lenovo OnDemand we intention to offer the purchasers with a digital expertise that’s quick, actual time and time saving.” – Dinesh Nair, Head of Client Enterprise, Lenovo India
The Lenovo OnDemand platform affords a hyperlocal expertise to customers the place they’re proven stock of the closest retailer they choose, enabling them to succeed in out to the shop through an intuitive internet resolution. This digital retailer is open 24*7 and clients can get the product of their selection delivered at their doorstep inside 24 hours or schedule a pickup at their comfort.
This platform additionally facilitates the longer term readiness for small retail/companions as they proceed to compete & develop within the phygital world. The bodily shops additionally stand to learn as they get ecommerce functionality and entry to visitors on Lenovo.com. Lenovo has additionally invested in in depth coaching on the Lenovo OnDemand (LOD) system by way of a devoted coaching staff & a number of workshops with companions & their employees. The brand new Retail POS system being carried out as part of this program will allow actual time stock add thus making it simpler for companions to handle their on-line shops.
Within the first part it will get rolled out in Bangalore, Chennai and Mumbai. The remainder of the metros will observe shortly.