TaB was an early innovation within the discipline of zero-calorie mushy drinks, it wasn’t the primary eating regimen soda in the marketplace. Food plan soda was truly invented by a person named Hyman Kirsch in 1952, 11 years earlier than the Coca-Cola firm launched TaB. His product was referred to as No-Cal, and he supposed it as a wholesome different to soda that diabetics and folks with coronary heart points might drink with out concern.
Nonetheless, shortly after it was launched, No-Cal turned related to feminine dieters somewhat than diabetics. In response to Bay Bottles, a thin Hollywood actress, Kim Novak, began showing in adverts for the drink. The following two zero-calorie sodas that hit retailer cabinets ended up advertising and marketing themselves immediately towards feminine customers who wished to shed kilos. Canada Dry referred to as their line of eating regimen sodas Glamor, and Royal Crown Cola put the phrase “eating regimen” proper of their new mushy drink’s identify. Food plan-Ceremony, because it was referred to as, was truly marketed to diabetics at first, and it was even offered within the pharmacy part of grocery shops. Nonetheless, dieters purchased far more of it than diabetics did, a lot in order that it was one in every of America’s best-selling sodas by 1960, solely two years after its launch.